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Our Story & Journey

Our Journey

Ameliorate is a premium skincare brand with a clear mission to offer effective, dermatologist-approved solutions to help people feel liberated in their own skin. Our award-winning Transforming Body Lotion is known within the industry as the holy grail product for treating bumpy skin. Over the years, the brand has developed its ranges to provide effective solutions for those who also suffer from dryness and dehydration. From body care to scalp care and targeted treatments, Ameliorate’s products all contain their unique LaH6 Complex. Formulated with six active moisturizers, this expert complex works hard to intensely moisturize, boost moisture levels and lock in hydration.


AMELIORATE was founded by Annette Luck - she had spent years suffering with rough, bumpy skin on the backs of her arms and couldn't find an effective treatment for it. She decided to create one for herself, her children, and the rest of the 40% of the UK population suffering with bumpy skin. The whole brand is therefore built around an understanding of the physical and emotional impact skin concerns can have. We've been there and we want to help you feel better about your skin, too. That's why we're called AMELIORATE.