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Our Story & Journey


Ameliorate is a scientific skincare brand with a clear mission to offer effective, dermatologist-approved solutions to help people feel liberated in their own skin. Our award-winning Transforming Body Lotion is known within the industry as the holy grail product for treating bumpy skin. Over the years, the brand has developed its ranges to provide effective solutions for those who also suffer from dryness and dehydration. From body care to scalp care and targeted treatments, Ameliorate’s products all contain their unique LaH6 Complex. Scientifically formulated with six active moisturizers, this expert complex works hard to intensely moisturize, boost moisture levels and lock in hydration.


AMELIORATE was founded by Annette Luck - she had spent years suffering with rough, bumpy skin on the backs of her arms and couldn't find an effective treatment for it. She decided to create one for herself, her children, and the rest of the 40% of the UK population suffering with bumpy skin. The whole brand is therefore built around an understanding of the physical and emotional impact skin concerns can have. We've been there and we want to help you feel better about your skin, too. That's why we're called AMELIORATE.


At AMELIORATE, we provide clinically-proven skincare solutions that free you from your skin concerns. Our award-winning scientific skincare formulations help to transform your skin by providing immediate relief while also protecting it in the future. Our product lines are designed to directly treat your skincare concerns.

Each product is formulated with a scientifically-based blend of ingredients that are dermatologically approved to maximise the health of your skin. All of our product lines are uniquely designed for targeted solutions, from keratosis pilaris to blemish-prone oily skin.

This scientific-led approach to skincare begins in the lab with industry-leading ingredients and high-performance skincare actives. Our iconic LAH6 hydration complex is the catalyst behind our award-winning transforming body lotion. This formulation is also the powerhouse of our body, face, and scalp products as it provides intense, long-lasting hydration to repair and protect. See our ingredients lab glossary for more information on all our scientific skincare formulations.